When your prospects search online, do you show up?

Do your competitors?

Google has over 200 ranking factors.

These factors determine where your website will show in the organic search results.

They include factors relating to domains, pages, sites, keywords, backlinks, user interaction, brand signals and spam.

Working with an experienced, specialist SEO company, who understand these factors, makes the whole process of ranking at number 1 faster and sustainable.

This in turn brings in highly qualified traffic to your website much quicker and builds you more revenue.

Landing-page-6-Copy

What does a good SEO company look like?

An SEO company that knows these 200 ranking factors inside out will:

Understand and advise on what changes need to be made to your site to get it to rank.

Work with you to target the most relevant keywords to bring in qualified leads.

Build content that ranks on Google, and most importantly, converts.

Work with trusted brands and sites to build back links to your site.

Boost your domain authority so that your site becomes a recognised site in your field.

Give you an excellent return on your marketing investment.

Why Hall Digital should be your SEO Agency

The team at Hall Digital have been promoting clients in the search engines for over 20 years now and have the technical and marketing know how to take you to position 1 on Google.

Working with our SEO agency means generating many more qualified leads and multiplying your return on investment. We're an extension of your team and we take that very seriously.

Our results are achieved through the creation of high-quality content and high-quality link building. Our tried and tested methods will not only get your site ranking well in the search engine results pages but will help it stay there.

Examples of Customer Growth

Our customers have asked that we don't give out their details but have agreed to share their data anonymously. Here are some charts from their reporting data to show their growth curves since we took over as their digital marketing partner.

UK Fashion Brand

1

Hall Digital's SEO specialists worked with this UK fashion brand to lift their targetted traffic by 200% in 6 months.

They continue to achieve position 1 in Google rankings for many competitive search phrases.

UK Healthcare Organisation

2

Since this UK Healthcare organisation took us on as their digital marketing partner, we have boosted their organic visitors fourfold.

This has led to their return on marketing investment soaring to 500% over the last 12 months.

UK Technology Business

3

The daily visitors to this site were pretty flat until we became their search engine optimisation partner in December 2019.

They are now ranking in position 1 on Google for over 30 different search terms.

As a leading UK SEO Agency, we've helped businesses of all sizes start and grow their website businesses; including entrepreneurs and large companies, in the UK and across Europe, even in the most competitive of industries including technology, fashion, healthcare and gaming.

Our SEO Services

At Hall Digital we don’t believe in a one size fits all approach to digital marketing. That’s why we work closely with you to provide search engine optimisation designed to get results.

As a trusted partner, we provide you with all of the SEO services that you need to get to position 1 on Google for your chosen search terms. Our SEO process is grounded in best practice and what works, long-term. Organic SEO is not a quick fix, but using tried and tested methods we can achieve results that have a real impact on the revenue and profitability of your business.

First, we’ll listen to you and understand your business, your unique selling points and the problems you solve for your clients.

Next we'll put together an SEO strategy which aligns to your long term goals. This will involve a number of the following elements, depending on your requirements:

SEO Audit

This is an in-depth technical review of your website during which we analyse your site and determine any issues that are preventing you ranking at position number 1 on Google.

Competitor Analysis

Understanding who your competitors are and how they are positioned gives us a much better understanding of what our approach should be for the marketing of your site.

Keyword Research

Here we identify the keywords that are going to bring you in the highest quality prospects for your business, including the identification of keyword volumes and keyword difficulty.

Technical SEO

We'll advise or make direct changes to the code on your web pages, whether that be meta tags, meta data, titles, headings or any other technical SEO aspects that need addressing.

Content Research

Here we research and analyse the content that top 10 sites are using to rank above you for your chosen keywords. This research is then utilised for content marketing to achieve top performing results.

Content Creation

The development of engaging content is crucial to the success of your SEO strategy. Our experienced writers craft content for real humans; not just to appeal to Google.

Link Building

As part of the search engine optimisation process, we'll build high quality, contextual links back to your site. These backlinks will give your site the authoritative backbone it needs to thrive.

Site Migration

If you're migrating from an old site to a new one, its important not to lose your Google rankings. We can work with you during your migration to guarantee zero loss in rankings.

SEO Consultancy

We continually analyse the ongoing results of your digital marketing campaign. We report, discuss and refine. In addition, you will be provided with ongoing consulting and online mentoring.

Feedback on our SEO Services

We love what we do, and we want you to love the accountability, customer service, and knowledge around your business goals that we provide as your trusted SEO company.

In the ever-evolving world of search engine optimisation, our philosophy is to be open, innovative, educated, and perform exceptional work. We're more than your SEO company – we're your digital marketing partner - and who better to confirm that than customers that we've worked with over the years.

Hall Digital have been a great asset to our SEO strategy. Over a few years of using unsuccessful SEO agencies, Hall Digital were able to come on-board and turn our product's website ranking around. Great reporting processes and contact from our consultant. We will definitely continue to use their services.
Rakesh Chablani
Rakesh Chablani
Head of Product, BetFred
We are very pleased not only with the end result, but with the entire process of working with Hall Digital unlike other SEO agencies that we've used in the past. The amount of patience, guidance, and knowledge that they displayed throughout the whole process as our digital marketing company made them a very easy and enjoyable partner to work with. I would definitely recommend their search engine optimisation services.
Dave WIlson
Dave WIlson
Marketing Manager, Williams Coaches
Thankyou Gaz, Lucy and others at Hall Digital for your great work and efforts to build up our online business. Together with Hall Digital our niche online business has seen continued growth and significant improvements in our cost per conversion for our target audience. Thankyou for your professional, courteous and customer focused account management.
Penny Bates
Penny Bates
Small Business Owner
I was having trouble finding an ethical SEO company for our needs. Hall Digital stepped up and helped me understand the process of SEO, the time it would take and the white-hat strategies they will use to get the best results. They not only achieve organic search results; they educate their customers to get the best result possible. Their customer service is also exemplary.
Carolyn Anderson
Carolyn Anderson
Marketing Director, LG Electronics
My business competes against other firms that have huge advertising budgets to pay large agencies to keep them high in the search results. Thanks to Hall Digital’s content marketing, my organic search results have been second to none, and at a fraction of the cost.
Paul McDonald
Paul McDonald
General Manager, McConechies
After a disastrous period of penalties from Google for bad SEO decisions we made in the past, Hall Digital came to our rescue. They succeeded in lifting our Google penalties, disavowing our spammy backlinks and putting us back onto page 1. I'm forever grateful for their hard work and diligence during those difficult times.
Harry Johnson
Harry Johnson
Owner, UK Property Portal

Got a project? Start working with us today!

Frequently Asked Questions

We’ve collated some of the most asked questions about SEO into a handy, jargon busting FAQ to help answer common queries about search engine optimisation as well as our own SEO services.

General Questions about Search Engine Optimisation

What exactly is SEO?

SEO (or search engine optimisation) is the process of getting free traffic from the organic search results on Google. The idea is that the higher ranked the website is and the more often it appears in the search results, the more likely a visitor is to click on it to visit. The benefits of this are free, passive traffic to your website, month after month.

To clarify, with the help of an SEO agency, your site will attract an audience through Google who are interested in the products or services that you offer as they have conducted a search for it and know exactly what they want.

How does Google choose which sites to rank?

Google ranks sites based on three key principles: Trust, Authority and Relevance.

  • Trust: Google wants to keep poor-quality, untrustworthy sites out of the search results, and keep high-quality, legitimate sites at the top.
  • Authority: This is your site’s overall strength in your market and is almost a numbers game, based on backlinks and visitor numbers.
  • Relevance: Google looks at the contextual relevance of a site and rewards relevant sites with higher rankings. This levels the playing field a bit, and might explain why a niche site or local business can often rank higher than a Wikipedia article.

On-page and Off-page: What's the difference?

On-page SEO is the process of ensuring that your site is readable to search engines. It involves making sure your site content is visible to search engines and that Google picks up the keywords that you want. It involves making sure that the technical elements of your site are correct in addition to the content on your pages reflecting your desired keywords.

Unlike on page SEO where you have full control of the content, off-page SEO depends on another web page to improve your site's rankings on Google. Off-page (or off-site) optimisation primarily involves building links back to your site. This can be done organically (by producing fabulous content that people want to link back to) or by reaching out to high authority sites and asking them to put a link back to you on your site.

Due to the nature of the internet, webpages come and go so this is an ongoing process and really depends on obtaining new links that Google and the other search engines deem to be important. Done correctly, link building increases the traffic to your site and its position in Google.

How do you stay ahead of Google’s updates?

Every now and then, Google releases a significant update to their algorithm, which can have a massive impact on businesses from any industry. We have a number of tried and trusted channels which keep us informed of these updates and what their focus is. This allows us to react accordingly and take any measures necessary to keep you ranking in that top spot.

How important is keyword research to SEO?

Firstly, if you rank your site highly for the wrong keywords, you can end up spending lots of time and effort, only to discover the keywords you have targeted in your SEO campaigns don't receive any organic traffic. Secondly, if you haven't investigated the competitiveness of your keywords, you can end up investing lots of time and effort into a particular keyword, only to find it is far too competitive to rank, even on the first page.

Does the usability of my site affect SEO?

Google are increasingly giving advantages to websites providing a good experience for users on all devices. Usability has increased importance in search engine optimisation and you can gain an advantage simply by making your website easy to use. We are one of the few SEO agencies that has a heavy focus on usability for SEO.

Why is link building so important to SEO?

Links are the currency of the world wide web. Each time a page links to another, it is a vote for the value of the page being linked to. Backlinks effectively pass authority from one website to another. If a page provides massive value to Internet users, it stands to reason it will be linked to from other websites. This is why links are such a strong factor in Google's algorithm.


Questions about our SEO Service

How long does it take to see results from SEO?

This can be anything from 1 month to 6 months depending on a number of different factors. For example, if you want to rank for your own brand and you have an established website then it can take just a few weeks if there is limited competition. However, if you have a new domain with unoptimised content, no backlinks and you are competing for a high volume, high difficulty keyword or phrase then it can take 6 months.

Our SEO agency usually sees an increase in organic rankings in the first 2-3 months. This is after changes identified in the SEO audit have been made, content has been optimised and backlinks have been created and indexed by Google. If your website has been penalised due to poor link building tactics or negative SEO then it can take longer to see movement in search results.

It is important to appreciate that SEO is a long term investment; albeit an investment that will reduce your reliance on advertising in the years to come.

How does your SEO process work?

Our SEO agency starts by running a technical audit on your site. Here any issues that may affect your rankings are identified and fixed. We then work with you to identify the keywords you want to rank for. Content is then built to beat the competition for these keywords and optimised accordingly. Finally we build up your site's ranking through the construction of high authority backlinks.

How much does SEO cost?

The cost of our SEO service depends on how much time and effort it will take to reach your goals. Factors that affect the price include the age of your domain, the competitiveness of your niche, the type of site (e-commerce, service, etc) and the number of keywords that you are targetting. Our SEO agency has packages that range from £500 to £1,000 per month.

How do you report on your work?

At the end of every month you’ll receive a detailed report, which will show your progress in the search engine rankings. This comprehensive report will include the following:

  • The SEO health of your site
  • Your Backlink profile
  • Organic Positions
  • Organic Keywords that you're ranking for
  • Ranking Visibility
  • Ranking Insights
  • Ranking Progress
We will also give you a summary of the work that’s been carried out and what work we're going to do in the forthcoming month. This is usually followed up by an email or phone call to discuss the findings.

Do you need access to my website in order to carry out SEO?

After we've completed the SEO audit, there will be changes to make to your website. We'll give you a comprehensive list of things that need to be changed. Depending on your preference, we can make these changes for you or either you or your web developer/designer can. If you'd like us to make the changes to your site then we would need access to your content management system (e.g. WordPress).

Do I have to enter into a contract?

No. We do ask you to commit to your campaign for three months however we don't tie you into a contract. With SEO, improvements do not happen immediately and it can take Google weeks to crawl, index and rank the relevant content and links. If the project is larger in scope, we would ask for a commitment of 6 months but again this does not involve a contract.

We have never asked clients to enter into contracts with us as we believe that the return on the marketing investment into our SEO services pays for itself many times over.

What are your payment terms?

Like most internet service providers, we ask for payment upfront for the majority of our services.

Get in touch

If you’d like us to take a look at your next project then please get in touch. We’d love to hear from you!


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