The Benefits of Blogging

As one of the oldest forms of online content around, blogs have become a safe, trusted source of information for audiences. So much depends on your audience demographic, however, because younger generations seem to gravitate more toward the bite-sized content of social media platforms like Twitter and the visual elements of YouTube and Instagram.

Older audiences, however, “grew up” on books and blogs and still consume the written word online as a result. If that fits your ideal audience, then regular blogging is going to show great results for your brand and business.

Let The Marketplace Dictate The Results

Like anything else, let the marketplace dictate the results. Measure and track the effectiveness of your blog posts — especially the CTA material and links you include.

What I’ve found true with my audience is that a great blog post can serve as “cornerstone” content, meaning it’s a foundational pillar of my content marketing strategy online.

A great blog post that is evergreen in its topic and strategy will deliver for years on end, driving traffic to the places you want and engaging readers to utilize your CTAs over and over again.

Writing More Engages With Your Audience

With that said, not every blog post can be a home run. But the more you write, and the more you pay attention and try to replicate the formula, content and style that your audience seems to engage most with, the more doubles, triples and home runs you’ll hit each time you publish a new blog.

Because blogs aren’t a quick “slice of life” type of content play, they have a longer shelf life and create deeper engagement with audiences online. They can also build off each other, meaning you can do a blog series that dives deep into a particular topic, helping stitch together posts like songs on a record album.

Best of all, blogs can be repurposed into books. Whether you package up a series of themed blog posts as a compilation or just use a blog post about a specific topic to strengthen an existing book you’re writing, that content can be repurposed and added into other forms of content you create.

Here’s some good news: Even if you’re not Stephen King or Ernest Hemingway, you can still create (and share) quality blog posts online. Even better, those posts can be “written” in the exact tone and voice that you use when talking to prospects about your business.

How Long Should My Blog Post Be?

So how much talking do you have to do in order to create a “written” blog post?

Well, most of us speak at a rate of around 100 to 150 words per minute.

That means, if you verbally riff for 3 or 4 minutes about an issue in your industry, a tip you love giving your customers or a piece of technology you’re excited about, you’ll end up with a 300-600 word “written” blog post.

How Should I Promote My Blog Post

One of the most effective ways to promote your blog post is by search engine optimisation. The process of optimising your blog for the benefit of the search engines.

There are many tools available for you to learn this yourself, however you may feel it more beneficial to use the services of an SEO expert or an agency providing specialised SEO services.

Other ways to promote your post are by social media sites such as Facebook, Instagram or Twitter. Promoting your blog post on these plaforms will also give you an SEO boost too.

However you choose to promote your blog post, whether people read it or not will largely depend upon how good it is.

Remember: Writing high quality content is always going to benefit both you and your readers in the long run.